Artributos

"They place all their bets on one card, irrespective of the results. But successful works need much more than a brilliant idea. They need perseverance, willpower, courage, discipline, rigour, humility, a willingness to dialogue and listen to the market and to providers, to fellow artists and society. (...) Good ideas are plentiful, what's lacking are useful and innovative realities that strive for excellence and desire to be of service. They are the entrepreneurs who will survive and consolidate their initiatives."

Àlex Rovira (excerpt from an article El País)

I can't think of a better way to introduce ArTributos than to begin with this excerpt, which also applies to the team that produces it, to the artists and cultural initiatives in this field and the professionals who write about them. Because “entrepreneurs persevere”.

Why this magazine? It’s simple: there is no graphic medium that brings together artists and their work. I once read that if we only write about works that already have an audience, we will make a society of consumers, not citizens. So I started thinking about publishing a magazine to provide information on new generations of performing artists (without going into the archaeological genre divisions) who are starting to have the "beat" of a generation.

For years now, the media have been talking about the same artists and their “great achievements”. But there are other projects that nobody talks about, which are also successful in Europe and enjoy large audiences.

ArTributos aims to document the “beats” vibrating on the nation's stages, the events, culture factories, and everything related to the generation/gestation/promotion of these artists.

I had the opportunity to work for and with the best performing artists in the cultural scene of the 80s and 90s - I call them "stage animals". They have taken me to the most important national and international festivals, and made me live through highly unusual experiences. However, since turning to distribution/diffusion and consultancy, one of my tasks is to work with emerging artists and position them within a cultural framework so that they can circulate alone, sometimes, but not always, successfully.

And so this magazine aims to be an “open window” to bring content to a wide audience. We want it to become a reference manual, one that doesn’t play with the immediacy or superficiality of the latest "in" thing. We also want to introduce you to our collaborators, a very talented bunch from a variety of backgrounds.

The texts in this publication were written by philosophers, theatre theorists and people who have been following a particular artist for years. Some of the artist portraits include a short text written from an audience member’s point of view. Because performing arts are staged for audiences, so we think it’s important to include their voices here.

We have a lot to say, and many tax-paying citizens are interested in reading it. It's easy to feel insignificant in an industry where "success, fame and the boutade” hog all the attention and muffle the most interesting voices. Sometimes we ask ourselves whether it's worth doing what we do, but just as ants end up changing an anthill, every human action has the capacity to transform its environment.

We just have to add them together!!!

 
 
Marta Oliveres